SNAP Stock Price Prediction: Where Snapchat Could Be by 2025, 2026, and 2030

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Analysts are saying that Snap could hit 2.42 dollars by 2030, a projection that may catch the eye of risk-tolerant investors looking for beaten-down tech names with turnaround potential. If you're bullish on SNAP and want an easy way to invest, SoFi lets you trade Snap stock with no commissions, and new users who fund their account can receive up to 1,000 dollars in stock. Investors who transfer their investments to SoFi and keep them there until December 31, 2025, can also earn a 1 percent bonus, adding extra upside for long-term holders.

Snap Inc. (SNAP) has recently been one of the more volatile names in the Communication Services sector. Its large user base on Snapchat, ongoing investments in innovation and relatively low share price make it an intriguing but high-risk candidate for long-term growth investors. At the same time, the company's dependence on ad revenue, ongoing losses and intense competition from larger social platforms keep sentiment sharply divided.

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Below, we draw on recent performance trends, analyst commentary and algorithmic projections to explore Snap's stock price outlook for 2025, 2026 and 2030, along with the business and market forces that could drive its next chapter.

Current Snap Stock Overview

• Market Cap: 14.06 billion dollars

• Trailing P/E Ratio: N/A (negative earnings)

• Forward P/E Ratio: 19.49

• 1-Year Return: –23.03 percent

• 2025 Year to Date: –27.76 percent

As of November 2025, Snap trades a bit above 8 dollars per share. Investor sentiment is extremely mixed, with the stock hovering near all-time lows and down roughly 90 percent from its record high around 83 dollars. The company is still losing money on a net-income basis, but continues to invest heavily in future growth initiatives, including AI, AR and subscription products.

Some analysts argue that this combination of a depressed valuation and strong innovation pipeline creates a compelling long-term opportunity. Others remain concerned that Snap's high volatility, ongoing losses and intense competition from platforms like Instagram and TikTok may limit its ability to stage a durable recovery. A key question is whether Snap's AI and AR investments and its newer subscription business can meaningfully improve monetization and profitability over time.

Wall Street sentiment reflects that divide. According to Benzinga, 31 analysts cover SNAP, with a consensus price target of 10.79 dollars. Targets range from a high of 16 dollars (JMP Securities) to a low of 6.5 dollars (Stifel). The three most recent ratings from Citigroup, Truist Securities and UBS average 10.33 dollars, implying about 27 percent upside from current levels and signaling cautious optimism about Snap's long-term growth prospects despite its recent stock performance.

Quick Snapshot Table of Predictions

Year

Bullish Prediction

Average Prediction

Bearish Prediction

2025

8.2

7.61

7.16

2026

7.41

4.31

2.89

2027

3.97

3.22

2.89

2028

3.98

3.43

2.95

2029

3.42

2.96

2.56

2030

2.52

1.15

0.46

2031

0.99

0.63

0.46

2032

1

0.73

0.49

2033

0.72

0.5

0.4

2040

0.03

0.02

0.01

2050

0

0

0

These projections are based on CoinCodex's algorithmic models, which analyze historical price patterns, volatility and moving averages over multiple time horizons.

Bull & Bear Case

Bull Case

The bullish case for Snap rests on its combination of a large, engaged user base and growing monetization opportunities beyond traditional advertising. Subscriptions to Snapchat+, which offers users early access to new features and additional perks, have grown 42 percent over the past year, creating a recurring revenue stream that is less exposed to ad-market volatility. Snap has also invested heavily in augmented reality, earning recognition from some analysts as one of the leading AR-focused companies. Its upcoming sixth-generation AR glasses, Specs, are designed to let users see and interact with digital imagery in real-world environments, potentially opening new use cases and revenue channels. On the advertising front, Snap's AI and machine learning investments have improved ad performance, particularly in direct response, while expanding its base of small and mid-sized business advertisers — helping drive a 60 percent year-over-year increase in certain ad segments. Snapchat's user base continues to grow, especially among young, mobile-first audiences worldwide, and the acquisition of teen-focused app Saturn underscores Snap's strategy to deepen its reach with the next generation of digital natives.

Bear Case

The bear case emphasizes Snap's ongoing financial risk, competitive pressures and reliance on ad revenue. SNAP is in a long-term downtrend, with recent performance suggesting that investors remain wary of its ability to translate product innovation into sustainable profits. While Snapchat's ephemeral content and AR-driven experiences differentiate it from rivals, platforms like Instagram and TikTok continue to innovate rapidly and compete aggressively for both users and ad dollars. Snap remains heavily dependent on advertising, leaving it vulnerable to economic cycles and shifts in retail and marketing budgets. The company still operates at a loss and continues to spend heavily on research and development, particularly in AR and AI, with no guarantee that these investments will ultimately pay off. Some investors worry that without a clear path to durable profitability, Snap's stock could prove to be a value trap despite its low price.

Snapchat Stock Price Prediction for 2025

• Bullish Prediction: 8.2 dollars

• Average Prediction: 7.61 dollars

• Bearish Prediction: 7.16 dollars

Analysts see only modest upside in the near term, with significant volatility likely as Snap works through immediate challenges. The company is still recovering from earlier issues with its ad platform that impacted revenue, and it faces a class-action lawsuit alleging that it overstated ad revenue growth. While recent improvements in ad technology and subscriptions offer some hope, many analysts maintain a neutral stance, and the stock is commonly rated a Hold.

Snapchat Stock Price Prediction for 2026

• Bullish Prediction: 7.41 dollars

• Average Prediction: 4.31 dollars

• Bearish Prediction: 2.89 dollars

Through 2026, Snap is expected to continue facing pressure from larger competitors and macro uncertainty. Ongoing losses, the potential for share dilution and reliance on cyclical ad spending are key concerns. At the same time, some analysts note that the company's heavy investment in AI, AR and subscription services could start to deliver tangible benefits over a longer horizon, though these are not expected to dramatically change the picture in the short term.

Snapchat Stock Price Prediction for 2030

• Bullish Prediction: 2.52 dollars

• Average Prediction: 1.15 dollars

• Bearish Prediction: 0.46 dollars

By 2030, Snap's long-term outlook will depend heavily on whether its innovation efforts and diversification strategy pay off. A scenario where user engagement remains strong, monetized features expand and Snap plays a larger role in social commerce and AR-powered experiences could support improved financials and a more favorable valuation. However, there are substantial downside risks, including the possibility of losing further ground to bigger platforms, escalating content moderation and privacy costs, ongoing legal and regulatory challenges and the chance that key AR initiatives fail to gain mainstream adoption.

Investment Considerations

Snap is a high-risk stock that may appeal most to growth investors with a long time horizon and a tolerance for volatility. While its low price and large user base may look attractive on the surface, questions remain about whether the company can deliver consistent profitability and durable competitive advantages in the face of stiff competition. Some investors see Snap as a potential turnaround story; others worry that it could be a value trap, with the share price reflecting deeper structural challenges.

Regardless of strategy, anyone considering SNAP should be prepared for significant price swings and a multi-year timeline for any potential recovery. Monitoring user growth trends, advertising performance, subscription expansion, legal developments and the success of AR and AI initiatives will be crucial in assessing whether the company is on track to unlock its long-term potential or remains stuck in a cycle of high risk and uncertain reward.

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This article SNAP Stock Price Prediction: Where Snapchat Could Be by 2025, 2026, and 2030 originally appeared on Benzinga.com