“From what I’m told” – Matt Law shares front of shirt sponsor update amid reports a deal is close

Chelsea insider Matt Law has stated a lot of the reporting around a new front shirt sponsor was “jumping ahead” too much.

It had been reported Chelsea were close to announcing Oracle as a new front of shirt sponsor, having already agreed a new sleeve sponsor.

This is the third consecutive season Chelsea have entered without a shirt sponsor, although they had a short term deal with Infinite Athlete in the 2023/2024 season.

Matt Law provides Chelsea front of shirt sponsor update

Chelsea also featured property company Damac on the front of their shirt for a handful of games towards the back end of last season.

It’s believed Chelsea are looking for in the region of £60m per season for a sponsorship deal, and they are thought to have spoken to several parties in the America and the Middle East.

Chelsea are still without a front of shirt sponsor. (Photo by Julian Finney/Getty Images)

The Oracle news was well received, but Law has stated a deal might not be as close as has perhaps been made out.

“Some of the reporting around the Oracle deal was sort of jumping ahead too much from what I’m told,” he told The London Is Blue Podcast.

“There was reporting around potential sort of agreements with Clearlake. That got completely rejected to me when I put it to people.”

Lack of sponsor causing Blues to miss out on revenue

Manchester United are reportedly banking around £60m per season from Snapdragon, whilst Liverpool’s current deal with Standard Chartered is said to be worth £50m per season.

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Chelsea made over £300m in player sales this summer, but a lack of shirt sponsor means they are having to come up with alternative ways to plug the revenue gap.

Hopefully the situation is resolved soon as in all honesty the longer it goes on the worse and worse it looks for the club.