By Jordan SiglerShareNewsweek is a Trust Project memberCollege football can get downright petty at times.
More News: Texas’ Steve Sarkisian Calls Out Notre Dame
Things quickly went south on Sunday between Ole Miss and Lane Kiffin when the former head coach departed for LSU.
On Wednesday, Virginia Tech head coach James Franklin made an interesting decision for a confectionery during the team's early signing day ceremony.
...More News: Florida AD Receives Major Backlash Amid Jon Sumrall News
As Andy Bitter with VT pointed out, Crumbl Cookies was the dessert of choice for the Hokies.
Loading twitter content...
The decision to serve up pink boxes came a day after Jason McGowan, CEO of Crumbl Cookies, played a key role in helping to protect Virginia Tech's recruiting class for 2026.
BYU head coach Kalani Sitake was close to agreeing to a deal to become the next head coach of Penn State. McGowan helped lead the charge to retain Sitake amid the No. 11 Cougars potential run at the College Football Playoff. Per Pete Nakos of On3, Sitake agreed to a new deal with BYU that will pay him upwards of $9 million per year.
BYU will play No. 4 Texas Tech in the Big 12 championship on Saturday. With a win, the Cougars will be in the CFP.
Bitter's post went viral on social media, and Franklin responded to a question about throwing shade at his former employer by offering up a sweet treat at the ceremony.
"People are trying to connect the dots there and stir up some drama," Franklin said. "I'm focused on Virginia Tech. ... We've been fans of Crumbl cookies for a long time."
Loading twitter content...
The real indulgence for Franklin will be how his class is shaping up for 2026.
Per 247 Sports, VT is ranked 23rd. PSU, still without a permanent head coach, is ranked at 144, with only three recruits signed.
Penn State's next head coach is going to have his work cut out for him to land players for next season.
For more on the NCAA, head to Newsweek Sports.
Request Reprint & LicensingSubmit CorrectionView Editorial & AI Guidelines
Add Newsweek as a preferred source on Google to see more of our trusted coverage when you search.Recommended For You
NCAAFlorida Gators’ Jon Sumrall Makes Heartwarming Tim Tebow Admission3 min read
NCAAOhio State Receives Brutal News Before Showdown With Indiana3 min read
NCAADan Lanning, Oregon Land Intriguing CFP Outlook Amid ‘Distraction’2 min read
NCAAPenn State Could Make Stunning Push for Legendary Coach3 min read
NCAALSU, Lane Kiffin Poaching Key Member of Ole Miss’ Remaining Staff2 min read
NCAAUrban Meyer Urges NCAA to Make Massive Change to College Football3 min readRelated Podcasts
Top Stories
NewsExclusive: Democrat Targets Trump’s $175B Immigration Funds for Housing7 min read
PoliticsWatchdog Finds Hegseth Endangered Troops With Yemen Signal Chat—Report3 min read
For MembersNewsUncommon Knowledge: Will Trump Accounts Pay Off?6 min read
NewsNew Videos and Photos Released from Jeffrey Epstein’s Private Island4 min read
NewsMatt Van Epps Retains GOP Seat Over Aftyn Behn Despite Democrat Gains4 min read
OpinionHas President Trump Ushered in an Era of Peace in the Middle East? Newsweek Contributors Debate6 min readTrending
WeatherList of Schools Closed Tuesday as Snowstorm Hits4 min read
TennesseeTennessee Special Election: Behn Teases Another Run After Losing to Van Epps2 min read
WeatherWinter Weather Warning for Texas as Snow to Hit3 min read
Winter StormWinter Storm Warning As 12 Inches of Snow To Hit: ‘Delay All Travel’3 min read
ViralCat Arrives at Vet for Neuter, Staff Not Ready for What’s in the Carrier3 min readOpinion
OpinionLebanon 2.0—Shepherding the Path to Peace | Opinion4 min read
OpinionThe Cost of Detaining Immigrants Working Legally | Opinion5 min read
OpinionProsecuting Congress for Stating the Law: An Impeachable Offense | Opinion4 min read
For MembersOpinionConventional Wisdom: Trump Pardons Former Honduran President3 min read
OpinionRand Paul: My Proposal Will Improve Health Care and Lower Costs | Opinion4 min read
