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The Avatar director says generative stars like Tilly Norwood threaten the soul of cinema
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- James Cameron has warned that AI-generated actors are “horrifying” and threaten real performance
- The comment came after the release of fully digital actor Tilly Norwood
- The advent of AI performers has provoked backlash from SAG-AFTRA and Hollywood stars
James Cameron, a director synonymous with digital wizardry, has seen the future of filmmaking, and he wants no part of it. “Horrifying,” he called it during a recent interview on CBS. He wasn’t talking about killer robots or Titanic sequels - he meant generative AI, and specifically, its growing capacity to generate entire actors from scratch.
“Now, go to the other end of the spectrum,” Cameron said, contrasting his use of motion capture and CGI in Avatar with today’s AI trend, “and you’ve got generative AI, where they can make up a character. They can make up an actor. They can make up a performance from scratch with a text prompt. It’s like, no. That’s horrifying to me.”
Cameron's take on AI acting marks a clear departure from his usual techno-optimism. His discomfort isn’t with computers themselves; it’s the erasure of the human at the center of the art that troubles him. And for once, he’s not being metaphorical.
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At the heart of the industry’s current digital anxiety is Tilly Norwood, a photorealistic, AI-generated actress created by Eline Van der Velden’s company Particle6. Norwood was introduced in September at the Zurich Film Festival.
While she hasn’t starred in a film or even moved in front of a camera outside of digital mock-ups, she’s drawn plenty of criticism from the filmmaking industry. The Screen Actors Guild (SAG-AFTRA) issued a scathing statement denouncing Norwood as a synthetic imitation trained on the stolen work of real performers.
AI acting future
This isn’t just an actors’ union issue. It’s a question of authorship, of emotional trust. When you cry during a scene, part of you is responding to the person behind the performance. If that person is replaced by an algorithm trained on thousands of micro-expressions, voice samples, and movement clips, it may still work on screen, but what exactly are you connecting with?
Cameron’s warning resonates because he’s far from a technophobe. He's spent decades blending human actors with sophisticated CGI systems from The Terminator to Avatar, but the crucial difference, as he points out, is that motion capture preserves the human core. A server farm didn’t imagine Sigourney Weaver’s Na’vi face in Avatar; it was still her.
Get daily insight, inspiration and deals in your inboxContact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.Although Tilly Norwood might be just a stunt, it's still a sign of what's in development. When background actors can be scanned once and used forever, and studios are negotiating for the right to replicate voices and likenesses forever, the groundwork for fully AI-led productions is already here.
For now, even the most cutting-edge deepfakes or digital doubles are typically paired with real actors to provide an emotional anchor. But give it time, and you'll see attempts to remove the human factor. Whether people will enjoy the resulting films is less certain.
Cameron remains unambiguously on Team Human. And while his discomfort might read as romantic or even dramatic, it’s not misplaced. Because once AI-generated performers can pass for the real thing, viewers may stop asking who’s actually behind the eyes. By then, it won’t really matter. All that will be left is a story, told efficiently, by no one.
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Eric Hal SchwartzSocial Links NavigationContributorEric Hal Schwartz is a freelance writer for TechRadar with more than 15 years of experience covering the intersection of the world and technology. For the last five years, he served as head writer for Voicebot.ai and was on the leading edge of reporting on generative AI and large language models. He's since become an expert on the products of generative AI models, such as OpenAI’s ChatGPT, Anthropic’s Claude, Google Gemini, and every other synthetic media tool. His experience runs the gamut of media, including print, digital, broadcast, and live events. Now, he's continuing to tell the stories people want and need to hear about the rapidly evolving AI space and its impact on their lives. Eric is based in New York City.
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